Team Goals

Why EQFIT for Sales?

In the constant and increasing noise of a Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, clarity is rare, but clarity is critical to making our best decisions. Overcoming today’s challenges requires getting the best and most impactful data, then applying that data to get the results you need.

This is especially critical in the sales arena where every opportunity counts!

Think of a time when you made a significant purchase…something of real importance. What were you feeling throughout the process? Did those feelings change? How well did the salesperson understand your feelings and what impact did that have?


he EQFIT approach is based on proven principles of neuroscience. What we used to call, “relational selling,” and did by trial and error we now understand as neuroscience at work in the buyer-seller dynamic.
The old adage, “people buy on emotion and rationalize with logic,” has been proven to be true.

This is going on every day in every buyer-seller interaction. How well the salesperson can identify the emotional drivers, navigate their own emotions, turn emotional detractors into emotional drivers, connect, and build trust at high levels has a huge impact on sales outcomes.

Don’t waste any more time or resources.

Sales Success!

That is the goal. Whether you are a salesperson, a manger/director, an entrepreneur/owner, or a consultant/coach in a world of uncertainty, it is a challenge to know what will work and what will not when it comes to sales.

Rapid change in our world demands a new approach. That approach is the EQFIT Sales approach. The constant in sales success is the ability to connect, build trust and influence others to achieve the desired results. That will not change.

How do you do that? By connecting with us! We want to be a partner in your success.

The EQFIT approach is a comprehensive process using proven and validated tools. To be clear, everyone we work with is unique and deserves a custom designed solution. Here are some of the tools we use to design that custom solution:

You can rely on our 40 plus years of sales experience and 25 years of consulting/coaching/training using the tools of psychology to identify your best path forward and get your best results.

We’ll be your guide on your roadmap to success!

Tired of guessing what will work and what will not?

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